Deepika Padukone launches skin care brand 82°E

By

Maverick Martins

Published
Nov 14, 2022

Actor Deepika Padukone has embarked on an entrepreneurial journey with the launch of her self-care brand, 82°E in the Indian market.

The brand name 82°E (pronounced Eighty-Two East) is inspired by the meridian that runs longitudinally through India and defines the country’s standard time.

Commenting on the launch, Deepika Padukone, co-founder of 82°E in a statement said, “Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centred. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.”

“The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin,” she added.

82°E claims to be India’s first celebrity-owned self-care brand that is backed by global institutional venture capitalists. 82°E’s skincare products will be available on the brand’s website.