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Published
Oct 15, 2019
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Deepika Padukone launches curated online clothing store for charity

Published
Oct 15, 2019

Bollywood actress Deepika Padukone has launched “The Deepika Padukone Closet” to allow fans to shop her curated closet selection from her website. The initiative supports her charity the Live Love Laugh Foundation.

Deepika Padukone launched a curated e-commerce store on her website on World Mental Health Day - Deepika Padukone- Facebook


Deepika Padukone has launched a multi-brand fashion e-commerce site from her official website to allow fans to shop her favourite branded clothing and raise money for the Live Love Laugh Foundation. Padukone launched the charity in 2015.

The site’s clothing and accessories  selection includes a mix of international brands and Indian designers such as Nike, Anamika Khanna, Zara, Joie, Malasa, Good Earth, FabIndia, DKNY, H&M, Miss Selfridge, All About You, and Needle Dust among others. Padukone is known for her love of athleisure and sporty pieces are a big part of the shoppable selection. 

"Your purchases will help support those struggling with mental illness through the Live Love Laugh Foundation," said Padukone in a promotional video about the venture posted on Facebook. 

The entire collection sold out soon after launching. “Stay tuned for more updates,” reads Padukone’s closet page. The e-commerce venture plans to restock with new pieces chosen by Padukone each month to continue the venture and its support for the Live Love Laugh Foundation.

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