Deepika Padukone's 82°E expands product offering

By

Isabelle Crossley

Published
Jan 18, 2023

Deepika Padukone’s skincare and wellness brand 82°E has expanded its product offering by launching a ‘Lotus Splash’ cleanser. The new launch takes the Bollywood celebrity’s new brand’s current product total to four. 

“With the launch of Lotus Splash, 82°E now offers a Cleanse-Hydrate-Protect skincare routine to make self-care a simple, joyful and effective part of everyday life,” 82°E announced in a press release. “Lotus Splash cleanser is packed with purifying lotus extract that is rich in antioxidants, and bioflavonoids to restore the skin’s natural moisture balance. This gentle, foaming cleanser helps to remove impurities like dirt, oil, dust and makeup and is clinically proven to condition the skin and maintain its pH.”
 
The brand’s new product is its first cleanser to date. Priced at Rs 1,200, the cleanser has launched exclusively on 82°E’s dedicated e-commerce store, reinforcing the importance of direct-to-customer retail for the brand. 

Padukone launched 82°E with Jigar Shah with the aim of offering a simple to use yet luxurious set of skincare treatments to aid self-care. The brand focuses on using traditional Indian skincare ingredients and launched with two products: Ashwagandha Bounce and Patchouli Glow serums. In December 2022, the brand added a third product named ‘Bakuchiol Slip face oil’.