Published
Feb 13, 2023
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Deepika Padukone enlists Shah Rukh Khan to launch new 82°E offering

Published
Feb 13, 2023

Bollywood celebrity Deepika Padukone has joined forces with her co-star Shah Rukh Khan to launch her skincare brand 82°E’s latest offering. The brand launched ‘Gotu Kola Dew’, as its new facial serum. 

Deepika Padukone taking Shah Rukh Khan through her skincare routine using 82°E products - 82°E - Facebook


“The King and Queen of Bollywood come together again- but this time to try 82°E’s signature Cleanse-Hydrate-Protect skincare routine,” the brand announced on Facebook, launching the pair’s film. “In this never-seen-before GRWM, our co-founder Deepika Padukone takes Shah Rukh Khan through our holistic skincare routine using her favourite 82°E products and shares some of her iconic tips and tricks with him. Together, they also launch our latest product ‘Gotu Kola Dew’, a revitalising toner serum. Watch, learn, and be entertained!”
 
The film shows Deepika Padukone walking Shah Rukh Khan through her skincare routine as the two prepare for the first media event to promote the movie they star in, Pathaan. After showcasing the brand’s  ‘Lotus Splash’ conditioning cleanser, Padukone launches her latest product named Gotu Kola Dew. The serum is designed to tone skin using natural ingredients. 

The new serum’s key ingredient is Gotu Kola, also known as Centella Asiatica, which is anti-inflammatory and suitable for sensitive skin. Designed to work as both a toner and a serum, the product is designed to be used before moisturiser, Padukone tells Khan in the brand film. 

Deepika Padukone launched 82°E with Jigar Shah with the aim of offering a simple to use yet luxurious set of skincare treatments to aid self-care. The brand focuses on using traditional Indian skincare ingredients and launched with two products: Ashwagandha Bounce and Patchouli Glow serums. The brand is continuing to launch new products to gradually offer a more comprehensive skincare solution. 

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