Deconstruct expands portfolio with launch of lip care range

By

Maverick Martins

Published
Feb 23, 2023

Deconstruct, a science-based skincare brand has expanded its product portfolio with the launch of its lip care range for men and women.

The brand claims that the products in this range have been formulated after extensive research, and are paraben free, sulphate free, fragrance free, cruelty free and vegan.

With its lip care range, Deconstruct has become one of the few Indian skincare brands to penetrate this niche market space.

Commenting on launch of the new lip care range, Malini Adapureddy, founder of Deconstruct in a statement said, “Having successfully launched our previous new categories, we believe this is the right time to launch lip care products, especially based on customer requests for products in this segment over the past two years. A comprehensive amount of research and development has gone into creating our new products, which include two products that target dry, chapped, and sun-damaged lips.”

“We encourage our customers to be informed about our products and their ingredients to understand the impact of our products on their skin, and the ways in which they could benefit them,” she added.

The lip care range will be available on the Deconstruct website as well as popular beauty marketplaces such as Nykaa, Amazon, Myntra, Flipkart, Foxy, among others.