Decoded Fashion Milan turns spotlight on omnichannel

Following its successful launch last year, Decoded Fashion Milan is holding its second edition. Stylus, the British research firm specialised in innovation and strategy, acquired the international fashion and online retail event in March. Last year, E-pitti.com presented the summit for the first time in Italy. The company is organising this second Milanese edition in partnership with the bank Intesa Sanpaolo. It will return to Milan on Wednesday, October 22.
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The second edition of Decoded Fashion Milan will focus on omnichannel retail, a crucial new challenge for brands and retailers, with panel discussions that will include many notable speakers, including Federico Barbieri, senior vice president digital and e-business at Kering; Jarvis Macchi, global digital PR manager at Tod’s; Andrea Cappi, global eBusiness & digital press manager at Liu Jo; Giulio Corno, founder and president of the online advertising agency Triboo; Monica Gagliardi, head of eCommerce at OVS. 

Also attending the forum: Massimiliano Pipolo, head of visual identity and the concept merchandising department at Kenzo; Martijn Bertisen, Google’s UK retail director; Barbara Corti, digital product director at Condé Nast Italy; Paul Van Zyl, co-founder and CEO of Maiyet, the ready-to-wear and accessories conciliatory American luxury that merges luxury with social engagement; designer Stella Jean; and Jane Reeve, CEO of the Camera della Moda.

Last year’s competition "The Fashion Pitch" will once more be a feature of Decoded Fashion, which will select the international startups with the greatest potential to impact the fashion idustry. A jury chaired by Stefano Rosso, Renzo Rosso’s son and CEO of OTB, will select the winner.

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