×
291
Fashion Jobs
DRONE HR SOLUTIONS
Production Manager - Tractor Parts Mfg (Urgently Required)
Permanent · Chandigarh
HENKEL ADHESIVE TECHNOLOGIES
Spec Customer Service Back Office IN
Permanent · NAVI MUMBAI
HENKEL ADHESIVE TECHNOLOGIES
Product Line Manager Packaging Imea
Permanent · NAVI MUMBAI
HENKEL CEO
Sap Fico Consultant
Permanent · BENGALURU
HENKEL CEO
Sap Production & Quality Management – Support Engineer - Gtc
Permanent · BENGALURU
HENKEL DX
Cloud Identity Consultant - Directory Services
Permanent · BENGALURU
HENKEL ADHESIVE TECHNOLOGIES
Supply Chain Analyst Imea
Permanent · NAVI MUMBAI
PUMA
Legal Counsel
Permanent · Bengaluru
HRD HOUSE
Area Sales Manager (1st Line)-Pharma - Cardio - Amritsar hq
Permanent · Amritsar
HRD HOUSE
Area Sales Manager (1st Line)-Pharma - Cardio - Amritsar hq
Permanent · Amritsar
POWER JOB CREATIONS
Area Sales Manager
Permanent · Mumbai
MAICO VENTILATION PVT LTD
Area Sales Manager - Hyderabad
Permanent · Hyderabad
EXTRAMARKS EDUCATION
Area Sales Manager - B2B Sales/School Sales
Permanent · Mangaluru
OASIS
Area Sales Manager For Food Processing Company - Pune
Permanent · Pune
OASIS
Area Sales Manager - Mumbai (Only From Fmgc)
Permanent · Thane
LEVI'S
IT Project Manager
Permanent · Bengaluru
VUCA CONSULTING
Area Sales Manager-Oem
Permanent · Bangarapet
CRESCENDO GLOBAL LEADERSHIP HIRING INDIA
Area Sales Manager | Personal/Hair Care | Chennai (2-5 Years)
Permanent · Chennai
MUTHOOT FINCORP (MFL)
Area Manager-Chirala
Permanent · Chirala
SCHEVARAN LABORATORIES
Area Sales Manager
Permanent · Pune
KONE
Vacancy For Production Manager-Chennai
Permanent · Chennai
KHS LG INNOVATION & ENGINEERING
Sales Manager
Permanent · Navi Mumbai
Published
Apr 10, 2019
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Decathlon now India’s second-largest single-brand retailer after reporting Rs 1,278 crore revenue in FY 18

Published
Apr 10, 2019

The French sportswear brand Decathlon reported a revenue total of Rs 1,278 crore ($192.1 million) for the 2018 financial year which places it as India’s second largest single brand retailer following Xiaomi.


Decathlon reported its first ever profit after a decade in India - Archivo


Decathlon overtook rivals Adidas, Puma, and Nike in revenue in the 2018 financial year. The brand also reported its first ever profit in its decade in the country totalling Rs 33.8 lakh. This was up from a net loss of Rs 53.1 crore and revenue of Rs 925 crore in the 2017 financial year. The financial documents that ET Bureau sourced from Veratech showed a 38 percent increase in sales in the 2018 financial year compared to the 2017 financial year.

“Decathlon has lower-end price positioning and targets consumers who see value-for-money as more important than brand image,” Euromonitor International consultant Alexander Göransson told ET Bureau. “In doing so, it appeals to a wide range of age groups, and more to participants in sporting and outdoor activities, as opposed to consumers buying sportswear as fashion statement.” Göransson valued India’s sports goods market at $2.6 billion in 2018. 

Decathlon has 70 large-scale stores in India and retails over 500 products including running shoes, clothing, mountaineering equipment, and other sports goods. Decathlon entered India in 2009 as a cash-and-carry retailer and was approved for single-brand retail in 2013. 

Copyright © 2023 FashionNetwork.com All rights reserved.