Published
Nov 3, 2022
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Dealshare to invest Rs 500 crore to diversify brand portfolio

Published
Nov 3, 2022

Social e-commerce platform Dealshare plans to invest Rs 500 crore ($60.4 million) to diversify its private label brand portfolio over the next two to three years.


Dealshare to invest Rs 500 crore to diversify brand portfolio - Archivo


The company recently launched 52 new categories in the first phase of its portfolio expansion and plans to add new products in the skin and hair care, beauty, and apparel categories over the next two years.

The products under private brands by Dealshare will be manufactured in collaboration with SMEs and aims to reach over 3,000 towns in India.

Commenting on the expansion, Vineet Rao, founder CEO of Dealshare in a statement said, “The company’s venture into private brands business is a solution to the consumers’ growing need to have access to high-quality affordable products. While this segment is extremely crowded with big players, however, the mass market customer is still left with limited choices and is predominantly under-serviced.”

“We have been successfully bringing national presence to local brands and believe that our own private brands will only add value and offer wider choices to our value-based customers,” Rao added.

The Tiger Global-backed Dealshare currently claims to have over 2 crore consumers with presence in over 150 cities across eight states.

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