De Beers showcases 3,000 designs at Annual Forum in Mumbai
De Beers held its Annual Forum in Mumbai and welcomed around 500 attendees to view over 3,000 jewellery designs from 16 manufacturers as the business discussed the future of both the brand and industry.
The forum ran from June 29 to July 1 and brought together De Beers’ partner retailers, diamantaires, and manufacturers from across India along with members of its global team, the Gem and Jewellery Export Promotion Council announced on its website. The three-day forum had the theme ‘A Diamond Is Forever’, which has been De Beers’ tagline for the past 75 years, and explored the idea of storytelling with diamonds.
“India has played a crucial role in the diamond industry globally and the Forum helps us further connect with our authorised partners,” said De Beers Brands’ CEO Marc Jacheet at the event, the GJEPC reported. “Today’s clients are increasingly looking for brands that reflect their values and inspire trust. A diamond from the De Beers group holds the inherent value of preciousness and reflects the strength of the Building Forever 2030 sustainability goals.”
The forum highlighted De Beers’ sustainability goals for 2030 and showcased them through a series of interactive animations and light projections set in a specially designed dark room which was created to bring the sounds of the Okavango Delta in Botswana to Mumbai. The forum also highlighted the importance of technology and gamification by showcasing a number of interactive games which played around with brand imagery.
“Each year the Forum is an opportunity for us to bring our partners together, to network and transact over three days, and this year they even had the opportunity to interact with our global team who have visited India after a two-year hiatus,” said De Beers India’s managing director Sachin Jain. “We are looking forward to an extremely positive season ahead.”
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