De Beers Forevermark partners with Abaran Timeless Jewellery
The store located at J P Nagar in Bangalore was inaugurated by Bollywood actor Karisma Kapoor. It will house the Avaanti collection, the Icon collection, the traditional setting collection, the stackable ring tribute collection, among others.
Commenting on the partnership, Pratap Kamath, managing director at Abaran Timeless Jewellery, in a statement said: “We have been associated with De Beers Forevermark since the past 10 years and the launch of this exclusive boutique has further strengthened our partnership. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future.”
Amit Pratihari, retail director at De Beers Forevermark added: “Opening a boutique with Abaran Timeless Jewellery was a natural progression to our decade long association. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers.”
De Beers Forevermark currently has ten boutique stores and 270 doors in India in 60 markets through partnerships with select authorised retailers. The brand plans to open 20 new exclusive boutique stores in India by next year.
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