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Apr 29, 2022
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De Beers Forevermark opens first store in Lucknow

Published
Apr 29, 2022

Diamond brand De Beers Forevermark has opened its first exclusive brand store in Lucknow, and 14th in India, in partnership with its retail partner Fortofino. Bollywood actress Yami Gautam inaugurated the boutique. 

Diamond jewellery by De Beers Forevermark - De Beers Forevermark- Facebook


Members of the De Beers and Fortofino teams joined Yami Gautam to open the store on April 27, Fortofino announced on Instagram. The retail space measures 1,200 square feet spread across two floors and is located in Lucknow’s Hazratganj district, Jammu and Kashmir’s Daily Excelsior reported. 
 
As well as a wide selection of bridal and everyday diamond jewellery, the store houses a range of De Beers diamonds which can be purchased as the stone alone then set into jewellery for a bespoke creation. The store also features a diamond discovery wall which chronicles the journey of s De Beers Forevermark diamond from where it originates to the shopper. The wall also has information on the various projects De Beers Forevermark has undertaken to protect and restore the natural world. 

“It is a proud moment for us to launch our first Boutique in Lucknow,” said De Beers India’s managing director Sachin Jain, Daily Excelsior reported.

“Our new store is a true reflection of De Beers Forevermark– the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs. We are delighted to strengthen our partnership with our trusted retailer, Fortofino, who shares our passion for diamonds, as well as our approach to business, social and environmental integrity by opening our 14th Boutique store in the country.”
 
“We have been associated with De Beers Forevermark through exclusive boutiques across Jammu, Ludhiana, Gurgaon, Ambala, Chandigarh and now in Lucknow,” said Fortofino’s director Kunal Talla.

“Also, it is only due to the enormous success already achieved, we have now launched, De Beers Forevermark’s exclusive boutique in Lucknow. It gives us immense pleasure to strengthen our partnership with De Beers Forevermark, the diamond experts from the De Beers Group who offers the best quality of diamonds to its partners, with its stringent selection process.”

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