De Beers Forevermark opens exclusive brand outlet in Oberoi Mall, Mumbai

By

Isabelle Crossley

Published
Nov 23, 2022

De Beers Forevermark has opened its second store in the Mumbai area in Goregaon's Oberoi Mall. The diamond jewellery brand’s new franchise store retails a wide range of jewellery and diamond solitaires.

Joining brands including Fossil, Swarovski, and Ethos, De Beers Forevermark is now open in Goregaon's Oberoi Mall, the mall announced on its website. Along with a wide range of occasion and everyday jewellery, the new store also features a “Diamond Discovery’ wall which chronicles the journey of a De Beers Forevermark diamond.
 
“We feel elated to launch our second exclusive boutique in the city of Mumbai,” said De Beers Forevermark’s vice president Amit Pratihari, the Gem and Jewellery Export Promotion Council reported on its website. “Our new store is a true reflection of De Beers Forevermark– the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs and is a place where we celebrate the brilliance and beauty of natural, rare and responsibly sourced diamonds and exquisitely crafted jewellery pieces.”

The new store houses the brand’s ‘Forevermark Avaanti’ and ‘Icon’ collections as well as its ‘Tribute’ stackable ring collection and ‘Circle of Trust’ bangle line. Fashion designer Bibhu Mohapatra’s collaborative ‘Artemis’ collection also features in-store. 
 
“It gives us immense pleasure to partner with De Beers Forevermark for the launch of their second exclusive diamond boutique in Mumbai,” said De Beers Forevermark franchisee partner Ankit Gala. “Today’s jewellery client is looking for unique retail experiences where they have access to a range of global designs and everyday wear jewellery. De Beers Forevermark offers this very experience, and we are sure that our clients will appreciate the same.”