De Beers Forevermark launches its first exclusive diamond boutique in Mumbai

By

Maverick Martins

Published
Dec 16, 2021

De Beers Forevermark, the diamond brand from the De Beers Group, has partnered with Om Jewellers to launch its first exclusive diamond boutique in Mumbai.
 

The store located in Bandra was inaugurated by tennis player Sania Mirza. It will house the brand’s signature collections like Avaanti, Icon, Circle of Trust, and Tribute collection, among others.
 
Commenting on the store opening, Sachin Jain, managing director at De Beers India, in a statement said: “Opening our first boutique in Mumbai with Om Jewellers was a natural progression to our decade long association. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers.”

Bhavin Jhakia, director at Om Jewellers added: “We hold a very special relationship with De Beers Forevermark retailing the brand at our two other stores in Mumbai for close to a decade and it gives us great pride to open the first exclusive De Beers Forevermark store in the city. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future.”
 
De Beers Forevermark currently has ten boutique stores and 270 doors in India in 60 markets through partnerships with select authorised retailers. The brand plans to open 20 new exclusive boutique stores in India by next year.