De Beers Forevermark launches exclusive designs in Bandra with Genelia Deshmukh

By

Isabelle Crossley

Published
Oct 17, 2022

De Beers Forevermark celebrated the one year anniversary of its brick-and-mortar store in Bandra, Mumbai with an exclusive collection launch in partnership with Bollywood actress Genelia Deshmukh. The brand launched three exclusive jewellery designs for its Forevermark Avaanti jewellery line. 

“It gives me immense pleasure to be launching the Forevermark Avaanti collection which is such a distinctive wrap design reminding us, women of our potential and the spirit of possibility,” said Deshmukh at the launch event, the Gem and Jewellery Export Promotion Council reported on its website. “De Beers Forevermark offers the world’s finest natural diamond experience to their customers and it is an honour for me to be here today celebrating the brand’s first anniversary of the exclusive boutique in Mumbai.” 
 
The exclusive collection features rings, earrings, and pendants featuring pavé-set natural diamonds, set in 18-karat yellow, white or rose gold. The collection has a clean, modern aesthetic and is designed to offer versatile jewellery for the festive and winter wedding seasons. 

“Diamonds hold a deep emotional value for our clients in India and with the success of the Forevermark Avaanti Collection last year, we saw the rising demand for everyday wear, classic jewellery,” said De Beers Forevermark’s vice president Amit Pratihari. “So, this season we are introducing a bold new addition of the Forevermark Avaanti Collection in three contemporary new designs. Each diamond in the collection comes with a De Beers Forevermark’s unique inscription number that bears the assurance of each diamond being beautiful, rare, and responsibly sourced.”