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Published
Oct 25, 2021
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De Beers Forevermark expects strong festive season growth

Published
Oct 25, 2021

De Beers Forevermark has witnessed strong sales during the festive season and expects a growth of over 35-40 percent over the next few months on the back of an extended wedding season and pent-up demand for diamond jewellery.
 

De Beers Forevermark expects strong festive season growth - De Beers Forevermark


The company will focus on South Indian markets to fuel its growth and plans to strengthen its presence in this region further by partnering with authorized retailers. It currently has around 100 stores in South India.
 
Commenting on the festive season outlook, Sachin Jain, managing director at De Beers India, in a statement said: “We expect to see significant rise and rebound in diamond consumption and it has been a big comeback for the industry that has got to do with what diamonds and jewellery mean for the Indian consumer.”

“The market will witness good growth in the upcoming festive & wedding season. While the year 2020 was a big setback due to the pandemic, we see the 2021 festive season to be the strongest one in a decade and expect to perform at 25-30 percent higher than 2019 which was our best year. The growth trajectory has been very strong for us in the past few years and we are hopeful it will continue,” he added.
 
De Beers Forevermark currently has ten boutique stores and 270 doors in India in 60 markets through partnerships with select authorised retailers. The brand plans to open 20 new exclusive boutique stores in India by next year.

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