De Beers Forevermark launches exclusive collection for Akshaya Tritiya

By

Isabelle Crossley

Published
Apr 11, 2023

De Beers Forevermark has launched an exclusive collection for the festival of Akshaya Tritiya. The fine jewellery brand’s new collection is crafted from 18 carat yellow, white, and rose gold and responsibly sourced diamonds. 

For the traditional jewellery-buying occasion of Akshaya Tritiya, De Beers Forevermark has launched a reimagined version of its ‘Forevermark Icon’ collection to cater to growing customer demand for lightweight diamond jewellery. The new collection is now available at select authorised retailers across India, the brand announced in a press release on April 10. 
 
“Akshaya Tritiya is a very important festival in India, and we are thrilled to offer our clients the opportunity to mark this auspicious occasion with the classic Forevermark Icon™ Collection,” said De Beers Forevermark India’s vice president Amit Pratihari in a press release. “Each piece in the collection has been crafted with the utmost care and features diamonds that have been selected for their beauty and rarity. We believe that our clients will appreciate the timeless elegance of these pieces, which are designed to be treasured for a lifetime.”

The collection is inspired by stars in the South African night sky and features 62 designs. Products include cufflinks, asymmetric bangles, rings, and pendants among others.