Dastoorbyvarun opens first flagship store in Delhi

By

Isabelle Crossley

Published
Mar 27, 2023

Recently launched ethnic wear brand Dastoorbyvarun has opened its first ever flagship store in New Delhi on Baba Kharak Singh Marg to retail an array of bright occasion wear. 

“With the gracious blessings of Supreme Lord and all your good wishes, we are delighted to announce the opening of our fashion studio Dastoorbyvarun in the heart of [the] city, Connaught Place,” announced the brand’s CEO Varun Gupta on Facebook. 
 
The store launched with an inauguration event attended by guests including celebrity astrologer Acharya Vinod Kumar Ojha, BJP Delhi spokesperson Vinay Chaudhary, and celebrities including Mohit Gupta and Nirmal Tyagi among others. Social worker and social entrepreneur Gupta opened the store for the brand, which was launched by his mother Bhawna Gupta and which is run as a family endeavour. 

“We are hopeful that our newly introduced brand will satisfy the client's requirements,” said Gupta about the launch, India Retailing Bureau reported. “Stripes and checks are likely to be the most fashionable prints for men's fashion in the following months. We have a staff of skilled and professional designers who have worked with a wide range of businesses, including celebs and public figures. The handcrafted work on Dastoor outfits is being appreciated by the commissioner's office (Handicrafts), ministry of textiles, Government of India. We are working tirelessly and promoting and representing Indian handicrafts, and handwoven textiles.”
 
The store focuses on menswear and is designed to have a classic aesthetic. With bright hues and vibrant patterns, the brand aims to cater to men of all ages.