Daniel Wellington launches the ‘Quadro’ collection in India with actor Radhika Apte

By

Maverick Martins

Published
Jun 15, 2021

Global watch and accessories brand Daniel Wellington have launched a new watch collection ‘Quadro’ in the Indian market with Bollywood actress Radhika Apte.
 

With the introduction of the new collection, Daniel Wellington’s signature classic dial has taken a new rectangular shape that will be available in black, white, and green.
 
Commenting on the new collection, Olof Nordström, head of design at Daniel Wellington, in a statement said: “Inspired by the sleek and sophisticated elements of our Petite collection, we redesigned our signature dial to take on a bold new shape, resulting in our first angular watch.”

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Talking about her association with the brand, Radhika Apte added: “I am thrilled to be a part of this new launch campaign. The new Quadro captures attention like no other, the angular dial promises to give a stylish and an effortless appeal.”
 
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. The brand had recently partnered with Flipkart-owned fashion platform Myntra to expand its reach in the Indian market. It also sells in India through exclusive-brand outlets and multi-brand outlets.