Daniel Wellington launches new campaign with Indian cricketers
Swedish Watch brand Daniel Wellington has launched a new campaign ‘Our moment is now’ with Indian cricketers Dinesh Karthik, Kuldeep Yadav, and Yuzvendra Chahal ahead of the upcoming cricket world cup.
Daniel Wellington is looking to cash in on the popularity of the sport in India by associating with cricketers from India’s world cup squad. The campaign will also feature its Indian brand ambassador Ayushmann Khurrana.
The brand considers India to be an important market and expects the campaign the popularity of the cricketers strengthen its customer base in the country.
Commenting on the campaign, Siddhant Narayan, marketing manager for the Indian subcontinent at Daniel Wellington in a statement said, “India is a significant market for Daniel Wellington. We are committed to strengthening the connection with our consumers in India.
“We are thrilled to collaborate with Ayushmann Khurrana to build our brand in India and the 3 cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal who will be playing for team India who is featured in this campaign. The initiative will help build our brand in India and also launch this cricket campaign,” he added.
Daniel Wellington has also launched a new collection of Blue Cricket Bayswater watches for both men and women which will be available on its website and Daniel Wellington exclusive brand stores across India.
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