Daniel Wellington launches jewellery collection with new campaign in India
Sep 16, 2020
Daniel Wellington has strengthened its product offerings in India, with the launch its jewellery collections, via the campaign “Be the one to go for it” -- a campaign aimed at inspiring young women to be the one to go for their dreams.
The new jewellery collections, namely 'Elan', 'Emalie', and 'Aspiration' feature necklaces, bracelets, earrings, and rings.
Commenting on the new collection, actress Radhika Apte, brand ambassador for Daniel Wellington India, in a statement said: "I have always seen Daniel Wellington as an epitome of classic and minimalistic designs. The new line offers must-have pieces for every occasion, especially with the ongoing festive season. I couldn't be more thrilled to be a part of this exciting launch.”
Daniel Wellington’s Chief Marketing Officer Ebba Kilman added: “At Daniel Wellington, we believe confidence and self-empowerment starts in the morning. When you look in the mirror, remind yourself what your goals are and how you plan on achieving them.”
The new jewellery collection has been designed by Daniel Wellington’s in-house design team in Stockholm. It will be available online, through retail, and exclusive wholesale partners.
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