Daniel Wellington launches ‘Iconic Link Lumine’ in India with actress Radhika Apte

By

Maverick Martins

Published
Jul 15, 2020

International watch and accessories brand Daniel Wellington launched the ‘Iconic Link Lumine’ watch in the Indian market, with a digital campaign featuring Radhika Apte.
 

The new launch is an extension of the brand’s Iconic Link collection that was launched in September 2019. The watch will be available in silver and rose gold with 28 and 32 mm dials and has been priced at Rs 17999 ($230) in the Indian market.
 
The new watch has been designed by the in-house design team of Daniel Wellington in Stockholm. It will be launched globally in over 50 markets through online, retail, and exclusive wholesale partners.

Commenting on the launch, Radhika Apte, brand ambassador of Daniel Wellington India, in a statement said: “I have always admired and connected with Daniel Wellington’s elegant and minimalistic designs; the new Iconic Link Lumine is yet another classic timepiece that completely resonates with my personality.  I am thrilled to be a part of this launch and can’t wait to add this timepiece to my collection.”
 
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. The brand recently partnered with Flipkart-owned fashion platform Myntra to expand its reach in the Indian market. It also sells in India through exclusive-brand outlets and multi-brand outlets.