Daniel Wellington expands portfolio with launch of eyewear collection

By

Maverick Martins

Published
Mar 22, 2022

Swedish watch and accessories brand Daniel Wellington has strengthened its portfolio with the launch of a new eyewear collection.

The new collection was launched in the presence of Bollywood actors Mrunal Thakur and Dhairya Karwa at Estella, Juhu in the city of Mumbai.

The unisex eyewear collection consists of five distinct styles with lightweight premium Italian metal frames.

Commenting on the portfolio expansion, Olof Nordstrom, head of design at Daniel Wellington in a statement said, "Moving into the eyewear category is an exciting step for Daniel Wellington as we continue to expand our product portfolio."

Commenting on the launch, Mrunal Thakur added, "I have always loved to experiment with my outfits and my eyewear. For me personally, I think when the right eyewear is styled together with the rights outfits; they make for a classic but a great style statement. Daniel Wellington's new eye wear range is a perfect example of that, each of these are unique and edgy, with the right blend of vintage and elegance. My favourite has to be the Avion and the Lynx."

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. It also sells in India through exclusive-brand outlets, multi-brand outlets, and e-commerce platforms.