Daniel Wellington partners with Myntra to widen reach in India

By

Maverick Martins

Published
Nov 19, 2019

Watchmaker Daniel Wellington has partnered with Flipkart owned fashion platform Myntra to expand its reach in the Indian market.
 

Daniel Wellington launched its new ‘Iconic Link Collection’ on Myntra and expects strong sales for this collection across the country.
 
With this partnership, Daniel Wellington is looking to leverage on the reach of Myntra to make inroads in tier 2, 3 cities to boost its online sales.

Commenting on the partnership, Magnus Toveberg executive director at Daniel Wellington in a statement said, “We are thrilled to partner with Myntra and leverage the superior reach and access that the platform has. With this collaboration, our focus is to ensure that our products reach all the corners of India where we don’t have a retail presence thereby making it accessible to all aspiring consumers.”
 
Amar Nagaram, head at Myntra Jabong added, “We are very excited to associate with Daniel Wellington. Watches are a fast-growing category for us and Myntra has a large base of fashion-forward and loyal customers across the country, making this an ideal partnership for taking the brand to every pin code in the country.”
 
The Iconic Link collection has been priced at Rs 12,399 ($172) for the 28mm and 32mm dial, and Rs 13,599 for the 36mm dial.
 
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. The brand is endorsed in India by actor Ayushmann Khurrana and also sells in India through exclusive brand outlets and multi-brand outlets.