Daniel Wellington launches Diwali campaign with Ayushmann Khurrana, Radhika Apte

By

Maverick Martins

Published
Oct 26, 2021

​Swedish watch and accessories brand Daniel Wellington has launched a campaign with its brand ambassadors, Ayushmann Khurrana and Radhika Apte, to boost its festive season sales.

The duo will promote Daniel Wellington's specially curated collection of timepieces and accessories across social media platforms.
 
The brand is banking on the duo’s popularity coupled with its affordable price-points to boost its sales during the country’s biggest festival ‘Diwali’.

Commenting on the brand’s gifting options, Ayushmann Khurrana, in a statement said: “Daniel Wellington's elegant gifting options are great as, you can never go wrong with DW's iconic link range or exquisite jewellery pieces. I am happy to unveil this new range with you so you can delight your loved ones.”
 
Radhika Apte added: "I am super thrilled to be celebrating Diwali with a brand that is so close to my heart. There are so many options to choose from, for yourself and for your loved ones; my definite go-to brand for personal gifts. I love using colors to express myself, and my personal favourite is the petite amber.”
 
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. The brand had recently partnered with Flipkart-owned fashion platform Myntra to expand its reach in the Indian market. It also sells in India through exclusive-brand outlets and multi-brand outlets.