DaMensch partners with actor Vikrant Massey for new collection
Menswear brand DaMensch has collaborated with actor Vikrant Massey to launch ‘The 500-Day Warranty Collection’ which is designed to promote its goods as durable and long-lasting.
DaMensch’s new collections is the world’s first collection which offers customers a 500-day warranty on items, the brand announced in a press release on July 14. The men’s western wear collection features casual t-shirts designed for day-to-evening wear, modelled by Massey in a new promotional fashion film.
“I’ve always believed that we’re here to make something that stands the test of time,” said Massey in a press release. “To do that it’s important to stay within my comfort zone and yet thrive. That's what DaMENSCH is all about - a comfort zone of fashion. And The 500-Day Warranty Collection is proof that quality will always be timeless and never go out of fashion.”
“We are thrilled to have Vikrant as the face of our campaign for 500-Day Warranty Collection,” said DaMensch’s senior vice president for marketing Deepti Karthik. “A filmography of thoughtful choices, Vikrant fits perfectly in the idea of being timeless rather than just adherence to timelines. While moving fast in our world is inevitable, some men like to live slow to live meaningfully, which makes them visionaries. Vikrant fits the bill perfectly in mirroring the futuristic progressive TG we target who value quality over quantity.”
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