DaMensch opens first exclusive brand store in Bengaluru
DaMensch has opened its first ever brick-and-mortar store in Bengaluru’s Mantri Square Mall. The 1,200 square foot store will be the first of many as the direct-to-customer menswear brand pursues omni-channel expansion.
DaMensch’s first offline store retails its full selection of men’s inner and outer wear and is designed to enable shoppers to get a feel for its products in person, the brand announced in a press release on October 12. The retail space is compact, brightly lit, and features a tree in a central island as well as fitting rooms.
“In a highly dynamic industry like fashion- it’s critical we adapt and redefine strategies from time to time,” said the brand’s co-founder Gaurav Pushkar in a press release. “This foray into offline stores is a part of our omni-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices.”
The store offers a number of interactive elements for shoppers and illustrates how DaMensch creates fabric from plastic PET bottles and offers thermoregulation, four-way stretch, and other features. In the coming two years, DaMensch plans to be available at 10,000 points of sale across various retail formats in India.
“We are excited to bring a truly comfortable fashion experience to the intricately diverse and discerning customers of Bangalore,” said DaMensch’s chief retail officer Ashmeer Sayyed. “We as a team work collectively in bringing innovation into the inner-wear industry for Indian consumers. Our conscious products show how our brand consistently innovates and designs adaptable and comfort-centric products. At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants.”
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