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Published
Oct 1, 2021
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Damensch expects tenfold growth by 2025

Published
Oct 1, 2021

Menswear brand Damensch expects tenfold growth by 2025 and is banking on its tech enabled omni-channel strategy to meet this target. The brand is also currently celebrating its third birthday.

Damensch retails a wide range of menswear and men's inner-wear - Damensch- Facebook


As part of its expansion strategy, Damensch plans to deepen its presence in the market in its existing product categories to become a market leader, the brand announced in a press release. Currently a Rs 100 crore ($) brand, Damensch is bullish on growth but also plans to have an increasing focus on sustainability. 
 
“Since we believe in sustainability and innovation, we are pushing the limits of textile engineering and solving unseen problems,” said brand co-founder, Anurag Saboo, in a press release.

“This is why we make better products that last longer, thereby benefiting the environment. There is no doubt the fast rise of businesses that are sustainable and affordable allows people to utilise their purchasing power as a force for change.”
 
The brand is currently celebrating its third year in business by offering customers the chance to take part in various giveaways in collaboration with The Man Company. The brand is also offering 33% off across its whole e-commerce site.
 
“Damensch was established to highlight that a fully sustainable fashion brand can be created without losing out on aesthetics,” said co-founder Gaurav Pushkar.

“Accordingly, we will continue with this mission in the future too. Our design studio is continuously seeking ways to enhance all our goods and we aim to reinvent men’s fashion via innovation. The innovative mindset reflects in everything we do.”
 
Anurag Saboo and Gaurav Pushkar founded Damensch in 2018 with the aim of retailing fashion forward lifestyle products including garments made from bamboo fabric and cotton sourced from the Deccan Plateau. The brand has a strong focus on innerwear and retails odour cancelling underwear and thermoregulating vests. 

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