Damensch expands product range with launch of new sustainable collection
Sustainable men’s fashion brand Damensch has expanded its product range with the launch of its new range of menswear, which includes new t-shirts, pyjamas, sweat shorts, joggers, sweatshirts, and hoodies.
Dubbed 'The Constant', the brand claims that the new range of t-shirts have been created with 100-percent sustainably sourced cotton, while the rest of the range has been made using the French Terry fabric.
Commenting on the launch, Anurag Saboo co-founder Damensch in a statement said, “We noticed that men’s t-shirts have been plagued with three major pain points - loose neck lines, colours fading after just a couple of washes, and piling even if not used harshly. Here is where Damensch saw an opportunity and innovated with fabric engineering to create products that are shinier, smoother and last longer. The Constant collection is a proof to our commitment to slow fashion."
Gaurav Pushkar, co-founder Damensch added: “With this launch, we have tried to bring together products for modern men that are distinct in features and most desirable in feel. Damensch believes in sustainability at its core while providing innovation-driven comfort that breaks existing functional, cultural and emotional stereotypes. The Better Basics collection is our next step towards this - with all products featuring 100 percent sustainably sourced cotton."
Founded in 2018 by Anurag Saboo and Gaurav Pushkar, the premium men's wear online brand sells through its platform and other e-commerce websites like Amazon, Flipkart, and Myntra among others.
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