Damensch expands product portfolio with launch of ‘Popcorn’ collection

By

Maverick Martins

Published
Dec 27, 2022

Premium menswear brand Damensch has expanded its portfolio with the launch of its Popcorn collection, marking the brand’s entry into the relaxed formals segment.

The collection made with sustainably sourced cotton includes popcorn trousers, round neck full sleeves t-shirts, and henley full sleeves t-shirts.

The brand claims that the fabric used in the collection goes through a special finishing process giving it a texture resembling fluffy kernels of popcorn.

Commenting on the new launch, Gaurav Pushkar, co-founder of Damensch in a statement said, “As we continue to expand our exciting range of fashion portfolios, we are delighted to bring a unique popcorn collection to satisfy the need of comfort for our Da-man community. We saw that our popcorn category is growing fast in the last few days especially after receiving the phenomenal response on our Herringbone popcorn t-shirt.”

“At Damensch, we combine innovative technologies and designs to bring something extraordinary and trendy for modern men that are distinct in features and most desirable in feel,” he added.

Damensch product portfolio includes innerwear, t-shirts, joggers, pyjamas, shorts, sweatshirts, and hoodies. It sells through its website and is also available on platforms like Amazon, Myntra, Flipkart, and Meesho among others.