Damensch appoints Deepti Karthik as vice president marketing

By

Maverick Martins

Published
Jun 3, 2021

Men’s apparel brand Damensch has appointed Deepti Karthik as vice president marketing. In her previous role, Kartik was part of the marketing team at Nokia.
 

At Damensch, Kartik will be responsible for leading the brand’s marketing, digital, and e-commerce strategy. With her appointment, Damensch has strengthened its marketing team and looking to make deeper inroads in the country’s menswear market.
 
Commenting on the appointment, Anurag Saboo, founder of Damensch, in a statement said: "We are ecstatic to welcome Deepti on board, her experience working with behemoths will be a driving factor in our vision of shaping and scaling our brand as the premium men’s essential wear brand.”

Commenting on her appointment, Deepti Karthik added: “I am thrilled to join Damensch and I’m inspired by the proposition of building an innovative brand that is committed to sustainable fashion. I look forward to leading this challenger brand that is aiming at redefining the norm across product, packaging, channel, and communication.”
 
Founded in 2018 by Anurag Saboo and Gaurav Pushkar, the premium men's wear online brand sells through its platform and other e-commerce websites like Amazon, Flipkart, and Myntra.