DailyObjects launches new children's range

By

Isabelle Crossley

Published
Jan 16, 2023

DailyObjects has partnered with child development-informed and design-led home spaces brand Smartsters to launch a new product line. The lifestyle and accessories brand’s ‘DailyObjects x Smartsters’ collaboration features children’s home accessories and is designed to contribute to the brand’s next phase of growth. 

The new line represents the spirit of innovation and creativity with accessories for children up to 13 years old, DailyObjects announced in a press release. The collaborative line has launched on both DailyObjects’ and Smartsters’ e-commerce stores and DailyObjects’ shopping app as well as on multi-brand platforms including Amazon, Myntra, Nykaa, HomeTown, and Pepperfry. 
 
“We are excited to collaborate with Smartsters,” said DailyObjects’ co-founder and CEO Pankaj Garg in a press release. “We reciprocate our synergies by leveraging innovation and creative design to create multifunctional products for daily use. As part of this collaboration, we integrated their functional designs with our material, manufacturing, sampling and creative design expertise to create this range. This alliance brings fresh designs and innovative solutions for the modern era and the millennial parents. Through our strategic partnership with Smartsters, we further aim to strengthen our presence in the market.”

The new product line will help both labels with consumer outreach, according to DailyObjects. Based in Gurugram, DailyObjects focuses on manufacturing its products in India and has sold over 10 million products so far. 
 
“We are thrilled to launch this collaboration with DailyObjects which is known to offer innovative amd functional designs with global appeal and superior quality,” said Smartsters’ founder Ashni Biyani. “Smartsters products are guided by child developmental counsellors and designed by award winning designers. We have blended Smartsters' idea of playful, functional and ergonomic design and DailyObjects' creative design, product development and manufacturing capabilities to offer best-in-class products. We intend to pursue this collaboration for a longer tenure to keep offering innovative product lines for kids.”