Published
Nov 2, 2022
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DailyObjects eyes Rs 500 crore annual run rate by 2025

Published
Nov 2, 2022

DailyObjects is growing swiftly and aims to reach an annual run rate of Rs 120 crore in the next three months and Rs 500 crore by 2025. The Indian-made lifestyle and accessories brand has experienced 100% year-on-year growth since 2020. 

DailyObjects retails from its dedicated e-commerce store - DailyObjects- Facebook


One area where DailyObjects has seen particular traction is in Tier 3 and 4 cities, which now represent 40% of the brand’s total orders. The brand works with a group of over 1,000 craftspeople to manufacture its products, ET Online reported. 
 
The business has turned a profit for the past four years and has an annual run rate of approximately Rs 100 crore. The business has also been earnings before interest, tax, depreciation, and amortisation positive for the past three years, despite the challenges of the pandemic. 

“Scaling up while focusing on quality is something that is hard to achieve, and DailyObjects has not only been profitable in the journey but has become a go-to name for the youth,” said investor in the business Roots Venture’s managing partner Japan Vyas, ET Bureau reported. “DailyObjects has built strong in-house end-to-end capabilities that allow it to launch new styles and products faster than competitors.”
 
Pankaj Garg and Saurav Adalakha launched DailyObjects in 2012 with the aim of offering high-quality and well designed lifestyle goods. The brand aims to mix the affordability of Indian-made goods with the design and performance of foreign made products. 

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