Dabur names Parineeti Chopra as brand ambassador for Pudin Hara
Fast-moving consumer goods company Dabur India Ltd has named Bollywood actor Parineeti Chopra as the new brand ambassador for its brand, Pudin Hara.
The brand has launched a campaign featuring Chopra across its platforms and expects this association will help it expand its presence in the personal care and wellness market in India.
“We are excited to have Parineeti Chopra as the new face of Dabur Pudin Hara. She fits well with the brand persona of being modern, trustworthy, and progressive apart from connecting well with different sets of consumers," Ajay Singh Parihar, marketing head healthcare at Dabur India Ltd, said in a statement.
Chopra added: “I believe in natural ways of taking care of oneself and the new campaign of Dabur Pudin Hara is exactly that. Hence, I would want to communicate to the consumers that they can take care of their stomach with 100 percent natural and safe Pudin Hara, which also has a strong heritage and is the most trusted brand of Dabur."
Dabur India Ltd is one of India’s leading FMCG companies with a strong presence in the beauty and personal care. It also claims to be the world’s largest Ayurvedic and natural health care company.
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