Dabur India expands Vatika brand with launch of premium shampoos
Dabur India has diversified its product portfolio with the launch of a premium range of shampoos under the brand Dabur Vatika Select.
The company is betting big on e-commerce to drive the growth of its new products going forward and expects strong sales through this route.
The newly launched product by Dabur will be initially available exclusively on the e-commerce platform Flipkart and will be rolled out across regular retail channels over the next few months.
Commenting on the launch, Smerth Khanna, e-commerce head of Dabur India, in a statement said: “The company is betting big on the e-commerce channel. Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select’s premium range of shampoos is our latest offering in this endeavour.”
“Each variant of the new range has a unique ingredient that solves specific hair problems. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based shampoo category to come up with a select range of shampoos,” Khanna added.
Dabur Ltd is one of the leading companies in India with a strong presence in the personal care segment. It sells oral care brands, apart from skincare, hair oils, shampoos, home care, health supplements, among other household products.
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