Dabur expands Vatika portfolio with entry into skincare segment
FMCG company Dabur India has expanded the product portfolio of the Vatika brand with its entry into the face wash category with the launch of Vatika face wash.
Dabur has launched the new product range exclusively on the e-commerce platform Flipkart. The brand has witnessed strong online sales over the last few months and expects it to continue in the coming months.
Dabur also plans to collaborate with Flipkart to co-create similar products to further expand its product range in the personal care segment.
Commenting on the launch, Rajat Mathur, assistant general manager of consumer marketing at Dabur India, in a statement said: "We are excited to strengthen our Vatika portfolio with the launch of new Vatika Face Wash. Be it hair oil or shampoo, Dabur Vatika has evolved as the preferred personal care brand for millions of consumers over the years.”
Manish Kumar, senior vice president of beauty segment at Flipkart, added: “With the changing external environment, we have witnessed consumers becoming more aware of the environmental impact and benefits of using organic/natural products. Keeping up with these insights, we are excited to co-create and bring Dabur's new Vatika Face Wash to the market.”
Dabur Ltd is one of the leading companies in India with a strong presence in the personal care segment. It sells oral care brands, apart from skincare, hair oils, shampoos, home care, health supplements, among other household products.
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