DLF Promenade launches multi-brand shopping fair The Bridesmaid Edit

By

Isabelle Crossley

Published
Nov 21, 2022

In order to offer a range of exclusive deals and boost footfall ahead of the winter festive season, shopping mall DLF Promenade has launched a multi-brand wedding themed fashion fair titled ‘The Bridesmaid Edit’. 

The initiative is in collaboration with bridal fashion events business Wedding Asia, DFL Promenade announced on Facebook. The mall has been transformed into a market place with stalls from a wide array of brands, both established and up-and-coming.
 
The market features accessories, jewellery ethnic wear, traditional wear, and gift items for both brides-to-be, bridesmaids, and their families. Jewellery brand Isharya’s latest bridal designs feature along with footwear from Aldo, and a selection of both Indian and international brands. 

With a range of giveaways open to shoppers spending over Rs 10,000, the fair is designed to offer an interactive experience for shoppers and to give brands a platform from which to launch their latest collections. Luxury clothing brand Shantnu & Nikhil’s latest collection also launched in the mall as part of The Bridesmaid Edit, DLF Promenade announced on Instagram. The brand’s new men’s and women’s fusion wear collection mixes dark hues with sharp tailoring, sporty details, and pops of red and orange.