DLF Malls partners with brands for digital series

By

Isabelle Crossley

Published
Mar 6, 2023

Mall chain DLF Malls has embraced digital tools to engage customers across India and launched ‘Beyond The Brand’. The online series spotlights a range of Indian fashion brands such as Shantnu & Nikhil and Fizzy Goblet among others. 

The series is hosted by DLF Retail’s executive director Pushpa Bector will kick off with its first episode on March 10, DLF Malls announced in a press release. The series is pre-recorded and streamed on DLF Malls’ digital platforms, primarily on its YouTube channel.
 
“DLF Malls caters to an audience that has always supported our efforts and attempts to explore, adapt to, and adopt newer concepts as we push the envelope for creativity,” said Bector in a press release. “Our customer-centric approach helps in being vanguards of innovation, enabling us to surpass previously set benchmarks and provide unique offerings to our patrons. With ‘DLF Malls Beyond The Brand’, we are delighted to give our patrons a sneak peek behind the curtains of what goes on in the world of retail, and also, a fresh take that enlightens you with fun insights on retail! The idea is to provide a glimpse of what goes into building a loved brand, along with a take on the fun side throughout this journey.”

Fashion personalities involved in the first season of the series include Fizzy Goblet founder Laksheeta Govil, Nicobar co-founder Raul Rai, and Mulmul CEO Harsh Modi among others. The main aim of the series is to reinforce brand affinity and forge a connection with industry peers and customers through digital media, according to DLF Malls. 
 
“Beyond The Brand, like the name suggests is a great initiative which encourages an open conversation about the journey of creators and their brand, without any layers,” said Shantanu and Nikhil Mehra. “It gives us the platform to candidly talk about our purpose, vision and intent directly with the audience, as if we are in a conversation with them.”