DLF Malls introduce 'Mighty 50' campaign to celebrate half-a-century

By

Isabelle Crossley

Published
Jan 8, 2018

DLF Malls, located across India, are currently celebrating their 50th anniversary with a series of pop-up shopping events and promotions centring around their Noida DLF Mall of India.

DLF Malls’ 'Mighty 50; campaign has so far included a variety of music performances across their different mall locations, pop-up shopping events, and heavy discounts for shoppers. The business has also partnered with Uber India for their campaign and has negotiated special discounted rates for shoppers travelling to and from their mall locations. The 'Mighty Rides' campaign enables shoppers to travel within a 15km radius of the mall at a flat rate of 109 rupees.

Sale events have also been taking place with 50 percent off across most merchandise to begin the New Year. The malls are also hosting 'Mighty Events' such as 'Pitstop' at Noida’s DLF Mall of India, which is a pop-up fashion shopping event featuring a variety of designer labels and items such as bags, clothing, jewellery, homeware, and art. A chocolate festival and vintage music festival have also taken place as part of the campaign.

“Our endeavour is to always elevate the customer experience coupled with value and purpose,” said DLF Shopping Malls’ Central Marketing Head, Harshavardhan Chauhan. “[The] Mighty 50 campaign entails a host of new initiatives that will make every visit to the mall completely worthwhile and further strengthen the festive spirit among the consumers. From lucrative offers on all the aspirational brands to engagement initiatives coupled with travel convenience, the new campaign has all that a customer is looking for.”