DFY partners with Amazon Fashion, signs Hardik Pandya as brand ambassador

By

Maverick Martins

Published
Aug 30, 2018

Sportswear brand DFY has partnered with Amazon Fashion to sell its products exclusively on the platform. The brand also announced Hardik Pandya and Bollywood actress Nidhhi Agerwal as its brand ambassadors.

DFY’s exclusive range of footwear, apparel, and accessories will be available online only at Amazon Fashion. The brand, which is in the process of expanding its physical network, is confident that the partnership with Amazon will help it widen its reach in India.
 
Commenting on the partnership, Rajiv Mehta, Founder & Director of KAN DFY Sports Pvt Ltd in a statement said, “DFY will always be a product first company. We strongly feel the need to give greater value to the consumer without compromising on quality. Additionally, Amazon is customer-centric and is known for its fast and efficient delivery. Our presence on Amazon Fashion will allow us a wider reach to customers throughout the country.”

Mayank Shivam, Director, Category Management, Amazon Fashion added, “We are excited to launch the youthful sportswear brand DFY on Amazon Fashion. Their exclusive presence online on Amazon reiterates their trust in us. We are sure that customers all over the country are excited to shop from this exciting new collection.”
 
DFY recently opened its first flagship store in the Phoenix Market City Kurla in Mumbai.

The brand plans to open 22 stores across nine cities of Mumbai, Bengaluru, Hyderabad, Chennai, Surat, Vadodara, Mohali, Bareily and Hubli this year.