D2C start-up Beco raises Rs 4 crore from Climate Angels Fund, others
Mumbai-based eco-friendly home and personal care D2C (direct-to-consumer) brand Beco has raised Rs 4 crore ($537,342) in a funding round led by Climate Angels Fund and other investors that included Titan Capital, Better Capital, Rukam Capital, Sequoia Sprout, and Richa Kar founder of Zivame.
Beco plans to utilise the funds to strengthen its customer base, distribution network, and diversification of product portfolio to multiply the sale of its products.
Commenting on the funding, Aditya Ruia, co-founder of Beco, in a statement said: “Our ultimate aim is to help every individual contribute towards saving the environment and to do so, we need to expand our distribution and customer touchpoints across cities.”
Sumeet Singh, managing partner at Climate Angels Fund, added: “The founders at Beco are disrupting a $12 billion Indian market of home and kitchen consumable products. And they have exhibited offshoots and growth metrics of a strong D2C brand. Beco is the first D2C deal closure of our Rs 1 billion Climate Angels Fund.”
Founded in 2019 by three young entrepreneurs Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco sells its products through its website, e-commerce platforms like Amazon, Flipkart, Big Basket, and Nykaa, among others. The brand also has a strong offline presence and is available in over 1,500 across India.
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