D2C Ecommerce names actor Rakul Preet Singh as brand ambassador for Access Her

By

Maverick Martins

Published
Oct 10, 2022

D2C Ecommerce, a multi-brand e-commerce platform has signed actor Rakul Preet Singh as brand ambassador for its fashion jewellery brand ‘Access Her’.

The actor will be seen endorsing the brand’s fashion jewellery and accessories with the tagline ‘Be Your True You’.

With this association, Access Her aims to make deeper inroads in the country’s fashion jewellery market and expects the popularity of the actor to boost its sales during the upcoming festive season.

Commenting on the association, Manish Gupta, founder CEO of D2C Ecommerce in a statement said, “We are elated to have Rakul Preet on-board as the brand ambassador for Access Her. Rakul Preet is the perfect choice to represent Access Her because she resonates with the brand's ethos and target market and is an epitome of fashion, style, success as well as an inspiration and role model for her young fans across India”.

Rakul Preet Singh added, “I am fond of jewellery and have been a fashion enthusiast since I was a child. Now that I am associated with Access Her by D2C e-commerce, I can share this passion with a larger audience of young, ambitious, free-spirited women.”

Access Her was launched in 2018 and has a wide product range that includes necklace sets, earrings, nose rings, bangles, bracelets, body jewellery, hair accessories, bags, among others. The brand is eyeing a revenue of Rs 10 crore ($1.2 million) in the financial year 2022-23.