D2C brand Plum to open 50 stores by 2023

D2C (direct-to-consumer) beauty brand Plum plans to expand its offline presence by opening over 50 exclusive stores pan-India over the next two years.

The brand recently opened its first exclusive store at R-City Mall in the city of Mumbai. On the back of its retail expansion, it expects to increase its customer base and fuel its growth going forward.

Commenting on the offline expansion, Shankar Prasad, CEO and founder of Plum, in a statement said: “In today’s world, an average consumer has to go through several touchpoints of inquisitiveness, awareness, consideration and trials while making a purchase. While online medium offers excellent options at many of these touchpoints but is not always complete. Keeping these parameters in mind, we wanted to provide our customers an opportunity that serves as an all-in-one experience across all these touch-points.”

“With the opening of our first exclusive store in India, we are looking to bring back the richness of human face-to-face interactions, thereby, adding to the joy of consuming the product. As next steps in the same direction, we have charted out a roadmap for the next two years wherein we will be opening over 50 stores across the country,” he added.

Plum was launched in 2014 as a small-scale skincare start-up designed to tap into India’s growing beauty industry. The brand retails through a network of multi-brand beauty outlets, wellness distributors, and e-commerce platforms.

D2C brand Plum to open 50 stores by 2023

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