D’yavol names Shah Rukh Khan as brand ambassador

By

Maverick Martins

Published
Apr 26, 2023

Slab Ventures-owned luxury streetwear brand D’yavol has named actor Shah Rukh Khan as the brand ambassador for their first capsule collection.

Slab Ventures, founded by Aryan Khan, Leti Blagoeva and Bunty Singh had launched brand D'yavol by partnering with Anheuser-Busch InBev in the Indian market last year.

Commenting on the association, Aryan Khan in a statement said, “D’yavol is the culmination of a creative journey that our highly talented design team and I embarked on with a singular vision to combine uncompromising quality, edgy design, and a fresh interpretation of luxury codes. Our limited-edition drops across the year will reinforce the exclusive, unexpected, unconventional, and sophisticated experience that the brand stands for.”

Shah Rukh Khan added, “I am happy to be associated to the wonderfully gritty brand that Aryan, Leti and Bunty have created. I look forward to amplifying the brand message for an audience that wants to celebrate individuality and intrepid style.”

D’yavol first capsule collection will go live on April 30 and will be available for purchase exclusively on the brand’s website.