Published
Jan 13, 2022
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Cuticura launches new fragrance range with campaign featuring actor Deepti Sati

Published
Jan 13, 2022

Cuticura, a beauty and personal care brand from Cholayil Pvt. Ltd has launched a new no-gas deodorant range in the Indian market with a campaign featuring actor and its brand ambassador Deepti Sati.
 

Cuticura launches new fragrance range with campaign featuring actor Deepti Sati - Cuticura


The brand claims that its newly launched range is skin friendly as against other products in the market.
 
With this new product, Cuticura aims to gain a significant share of the no-gas deodorant market in the country.

Commenting on the launch, Ashish Ohlyan, vice president sales and marketing at Cholayil Private Limited in a statement said, “We wanted to create something disrupting in the category of no-gas deodorant popularly known as body perfume. There’s a huge need gap in the category right now where ordinary deodorant are not able to provide long lasting fragrance, our newly launched body perfume range addresses this need gap and provides product that can give up to 24 hours fragrance.”
 
Deepti Sati added, “Cuticura is a legacy brand, one which we have all grown up with, so it was a great privilege for me to be a part of this campaign. Cuticura’s new range of body perfume range is completely skin friendly with no aluminum and triclosan.”
 
The newly launched product will be available across the country at retail stores, pharmacies, and e-commerce platforms.

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