Curl Cure goes international, eyes 35% growth by 2025

By

Isabelle Crossley

Published
Feb 23, 2023

Haircare brand Curl Cure has expanded into the international market by launching retail operations in Dubai and the US. The brand plans to continue to expand its retail network and grow by 35% by 2025.

In response to international demand, Curl Cure has set up a salon and retail business in Dubai, the business announced in a press release on February 22. The new launch enables Curl Cure to provide a personalised haircare approach to shoppers in the region. 
 
Curl Cure has also launched in the US as it is now available on multi-brand e-commerce platform Amazon in the country. Following a direct-to-customer approach has led to international uptake for the brand, according to Curl Cure. 

“Curly hair is much appreciated internationally and hence, many brands have already set their niche in the market,” said Curl Cure’s founder and director Simran Sainani in a press release. “In this scenario, our research-backed and internationally sourced ingredients set us apart from other players and provide superior hair care without the use of synthetic additives. We have witnessed 25% year-on-year growth and foresee a rising graph in other markets as well. We are expecting our sales to increase by over 35% only via Amazon alone once we go completely global.” 
 
Simran Sainani launched Curl Cure in August, 2019 as a cruelty-free, made in India brand. Curl Cure products are designed specifically for curly and wavy hair and the business operates on a direct-to-customer model.