Curefit eyes online sportswear market

Curefit is looking to enter into the online sportswear market and is in the process of hiring executives to facilitate the venture, sources say.

Curefit, which partnered with Hrithik Roshan in April, aims to expand into the online sportswear market - Curefit- Facebook

Sources told TNN that the Bengaluru-based sportswear start-up Curefit is in the process of launching clothing online. Curefit, which was launched by Myntra’s co-founder Mukesh Bansal and the former Flipkart executive, Ankit Nagori, is currently on the hunt for executives to help expand the business in this way.

“Work is underway and it will take around six months for the new category to go live,” sources told TNN. However, Curefit did not respond to an email on the matter sent by the Times of India.

Curefit currently retails four main product lines: Cultfit gym apparel and accessories, Mindfit yoga and meditation products, Eatfit health-foods, and Carefit primary care. The business aims to cover all product and service categories relating to health in India.

Aiming to expand from apparel, the business acquired the Indian arm of the Fitness First gym chain from Oaktree in May. Following that, Curefit acquired Sreaniti, a Bengaluru-based integrated mental wellness platform in November.

The business raised $120 million (Rs 798 crore) in its series C funding round earlier in the year led by IDG Ventures among others. This was widely reported as India’s largest investment in the health and wellness space.

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