Cultsport names cricketer Jasprit Bumrah as brand ambassador
today Oct 10, 2019
Sportswear brand Cultsport, owned by Curefit, has named Indian cricketer Jasprit Bumrah as its new brand ambassador for the Indian market.
The Indian pacer will endorse the brand’s apparel and footwear. Cultsport, which was launched earlier this year, is looking to strengthen its brand presence with this association.
Commenting on the partnership with the brand, Bumrah in a statement said: “I am excited to associate with a brand like Cultsport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me.”
Gautam Kotamraju, head at Cultsport added: “We are happy to embark on this collaborative journey with Jasprit Bumrah. Together, we are confident of not only enhancing our brand presence across the country but also creating high-quality products that help the everyday athlete look good and perform better every day. Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance, and perfection.”
Cultsport currently sells in India through the Curefit app and e-commerce platforms Flipkart and Myntra.
Curefit was launched in 2016 by Myntra co-founder Mukesh Bansal and ex-chief business officer at Flipkart Ankit Nagori. It is currently valued at over $500 million (Rs 3,326 crore).
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