Cultsport launches its first campaign with Jasprit Bumrah
today Jan 20, 2020
Sportswear brand Cultsport, owned by Curefit, has launched its first campaign with its brand ambassador Jasprit Bumrah, called the ‘Boom Spirit’.
The campaign is aimed at fitness enthusiasts across India and Cultsport is banking on Bumrah's popularity to reach out to its target audience across India through this campaign.
Cultsport had named Indian cricketer Jasprit Bumrah as its brand ambassador last year to endorse the brand’s apparel and footwear.
Talking about the brand and the ongoing campaign, Shamik Sharma, head at Cultsport, in a statement said: “This campaign is addressed to those everyday athletes who are currently a part of the fitness wave that India is witnessing. Cultsport wanted to be a part of that journey by empowering the Indian fitness enthusiast with apparel, footgear and, accessories that suit all workout spirits, and every workout format.
“We believe that Jasprit Bumrah embodies the everyday athlete persona for Cultsport perfectly with his journey from a small-town Gujarat boy to World's No.1 bowler. We hope to leverage Bumrah's popularity to introduce Cultsport's high-quality workout gear to the new and old, everyday athletes out there,” he added.
Curefit was launched in 2016 by Myntra co-founder, Mukesh Bansal, and ex-chief business officer at Flipkart, Ankit Nagori. It currently sells in India through the Curefit app and e-commerce platforms, Flipkart and Myntra.
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