Crocs to add four stores to take store count to 100 by November
Colorado-based footwear company Crocs Inc is planning to open four stores by November in the cities of Bangalore, Surat, Mumbai, and Chennai to take its store count to 100 in the country.
The footwear major is also looking to strengthen its retail presence in tier 2, tier 3 cities through multi-brand outlets and kiosks.
Crocs is banking heavily on India and consider it as one of the most promising for growth. India is currently the sixth largest market for Crocs globally. The other top five markets are the U.S., China, Japan, South Korea, and Germany.
"Currently we are growing at 35 percent yoy and it is essential that we keep creating additional touch points to reach closer to the customers in order to sustain this growth," Crocs Inc Global SVP and Chief Product & Merchandising Officer Michelle Poole told PTI.
Crocs India CEO & MD Deepak Chhabra, added, "Our absolute focus for the next phase of geographical expansion will continue to be on top 6 energy cities in India along with state capitals. Exclusive brand stores are a very important part of our growth strategy.”
Crocs currently have around 96 exclusive brand outlets and over 1000 points of sales in the country. It is also available on all leading e-commerce websites.
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