Crocs strengthens presence in East India with store in Kolkata
today Jan 25, 2019
The Colorado-based footwear brand Crocs has strengthened its retail presence in the eastern part of India with the opening of its new store in the city of Kolkata. This is the company’s seventh store in Kolkata.
The new store is located at Ballygunge, Kolkata and spread over an area of 580 square feet. The new store will house the recently launched Spring Summer’19 collection along with an array of styles which include sandals, loafers, sneakers, flip-flops, and clogs suitable for all age groups.
The company is further looking to strengthen its retail presence in tier 2, 3 towns through multi-brand outlets and kiosks.
Commenting on the launch, Deepak Chhabra, CEO & MD, Crocs India, in a statement said, “Kolkata is a crucial market for us with huge potential and high fashion sensibilities. We are pleased to announce the launch of our 7th store in the city and will continue to strengthen our presence in the state of West Bengal.”
“In addition to aggressively growing our EBOs, we will be strengthening our presence in tier-2 cities via MBOs and Kiosks. Further, e-commerce will remain an integral part of our distribution strategy and help us reach out to consumers where our brick and mortar presence is limited,” he added.
India is one of the important markets for the brand and currently the sixth largest globally in terms of revenue with high double-digit growth year on year.
Crocs had entered the Indian market with its first store in 2008 and today is present in more than 50 cities across India with 109 stores.
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